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SaaS metrics dashboard, AI insights, and alerts.
Bootstrapped and small-team SaaS businesses live in Stripe and QuickBooks. Drop those exports into DashViz and it turns them into one dashboard tracking MRR, ARR, churn, LTV, CAC, and NRR — and lets you ask 'which customers expanded last month?' in plain English.
Common metrics for saas
- Monthly Recurring Revenue (MRR) and ARR
- New, expansion, contraction, and churn MRR
- Logo and revenue churn rate
- Customer count, new and churned
- Customer lifetime value (LTV)
- Customer acquisition cost (CAC) — when expenses are tracked
- Net Revenue Retention (NRR)
What DashViz does for saas businesses
DashViz works for saas the same way it works for every other business: connect data, get dashboards, ask questions, set alerts.
- Connect your data — DashViz auto-generates a dashboard with the metrics that match.
- Ask questions in plain English — DashViz answers from your connected data.
- Set alerts on the metrics that matter — get notified by email or SMS.
- Combine data sources — pull a single view across your accounting, sales, and operations data.
Common data sources for saas
- Stripe (subscription billing)
- QuickBooks (P&L, expenses for CAC calculation)
- Spreadsheet customer lists or pipeline data
Related DashViz data-source pages
Example questions saas owners ask DashViz
- "What was new MRR last month, and which plan drove it?"
- "Which customers churned in Q3?"
- "What's my net revenue retention trending toward?"
- "How does CAC compare to last quarter?"
- "Which customer segment has the lowest churn rate?"
Common questions about saas analytics
What metrics should saas businesses track?
SaaS businesses commonly track Monthly Recurring Revenue (MRR) and ARR, New, expansion, contraction, and churn MRR, Logo and revenue churn rate, Customer count, new and churned. DashViz can also surface other metrics when the connected data supports them.
Can DashViz answer saas questions in plain English?
Yes. For example, a saas operator can ask "What was new MRR last month, and which plan drove it?" and DashViz will answer from the connected data with a metric, table, chart, or short explanation.
What data sources matter for saas analytics?
Common sources include Stripe (subscription billing), QuickBooks (P&L, expenses for CAC calculation), Spreadsheet customer lists or pipeline data. Whatever lives in spreadsheets you can upload today; native SaaS integrations are included on Pro.
Is DashViz only for e-commerce?
No. DashViz is vertical-neutral business intelligence for SMBs. The saas page highlights one lens, but the same product works across retail, services, hospitality, SaaS, wholesale, manufacturing, and other business models.
Why DashViz beats spreadsheets for saas
Bootstrapped SaaS founders spend the first hour of every month rebuilding the same MRR/churn/NRR spreadsheet from Stripe exports. Drop your Stripe export into DashViz once a month and it rebuilds the SaaS metrics dashboard automatically — and adds AI chat for the questions the spreadsheet doesn't answer.
Try DashViz on your saas data.
14-day free trial, no credit card required.