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E-commerce analytics for small online stores.
Independent stores and small DTC brands live in Shopify, Stripe, and PayPal. Drop your orders, payments, and dispute exports into DashViz and it turns them into one dashboard tracking AOV, repeat rate, channel mix, and product performance — and lets you ask 'which products had the highest return rate last month?' in plain English.
Common metrics for e-commerce
- Total revenue, net revenue (after refunds)
- Orders, average order value (AOV)
- Customer count, new vs. returning, repeat rate
- Top products by revenue and units
- Return rate by product and category
- Channel mix (online store vs. POS vs. social)
- Conversion rate (with traffic data)
What DashViz does for e-commerce businesses
DashViz works for e-commerce the same way it works for every other business: connect data, get dashboards, ask questions, set alerts.
- Connect your data — DashViz auto-generates a dashboard with the metrics that match.
- Ask questions in plain English — DashViz answers from your connected data.
- Set alerts on the metrics that matter — get notified by email or SMS.
- Combine data sources — pull a single view across your accounting, sales, and operations data.
Common data sources for e-commerce
- Shopify (orders, products, customers)
- Stripe (subscription / recurring product revenue)
- PayPal (alternative payment)
- QuickBooks (full P&L)
- CSV exports from other store platforms (BigCommerce, WooCommerce)
Related DashViz data-source pages
Example questions e-commerce owners ask DashViz
- "What was last week's revenue by channel?"
- "Which products had the highest return rate last month?"
- "What's my repeat customer rate trending toward?"
- "Which Tuesday had the most revenue this quarter?"
- "How does AOV vary by acquisition channel?"
Common questions about e-commerce analytics
What metrics should e-commerce businesses track?
E-commerce businesses commonly track Total revenue, net revenue (after refunds), Orders, average order value (AOV), Customer count, new vs. returning, repeat rate, Top products by revenue and units. DashViz can also surface other metrics when the connected data supports them.
Can DashViz answer e-commerce questions in plain English?
Yes. For example, a e-commerce operator can ask "What was last week's revenue by channel?" and DashViz will answer from the connected data with a metric, table, chart, or short explanation.
What data sources matter for e-commerce analytics?
Common sources include Shopify (orders, products, customers), Stripe (subscription / recurring product revenue), PayPal (alternative payment), QuickBooks (full P&L). Whatever lives in spreadsheets you can upload today; native SaaS integrations are included on Pro.
Is DashViz only for e-commerce?
No. DashViz is vertical-neutral business intelligence for SMBs. The e-commerce page highlights one lens, but the same product works across retail, services, hospitality, SaaS, wholesale, manufacturing, and other business models.
Why DashViz beats spreadsheets for e-commerce
E-commerce operators spend hours every Monday pulling reports from Shopify, exporting to Excel, building the same AOV-by-channel chart, and stitching in returns from Stripe disputes. Drop your Shopify and Stripe exports into DashViz once a week and it rebuilds those views automatically.
Try DashViz on your e-commerce data.
14-day free trial, no credit card required.